The Missouri Hemp Trade Association (MHTA) is witnessing the fruits of its labor as hemp products become increasingly accepted at public events, such as the Washington Town and Country Fair, much like the way alcohol slowly re-entered the social scene after Prohibition. This year, the fair, known for hosting big-name bands like the Goo Goo Dolls, featured UrLit, an up-and-coming player in the hemp beverage scene. Situated across from one of the many beer gardens, UrLit used the event as an opportunity to introduce their newest creation, Plastered Pineapple, a refreshing and innovative hemp drink.
Though UrLit is still growing, currently occupying just one tent at the fair, the excitement surrounding their offerings suggests that the Washington Fair could see its first hemp garden next year, right alongside the traditional beer gardens. Their commitment to ensuring a responsible experience for consumers was evident, with security present to verify IDs, maintaining an atmosphere that was both enjoyable and safe for all attendees.
The vibe around UrLit’s tent was something special, a smooth “Slide” into a more relaxed and positive environment. As the Goo Goo Dolls played on, the crowd around UrLit’s booth was all smiles, enjoying the music and the moment, echoing the sentiment of “Better Days” for hemp beverages. Notably absent were the belligerent behaviors often associated with overindulgence in alcohol. Instead, festival-goers around UrLit were relaxed, smiling, and even dancing, showcasing how hemp beverages can enhance public events in a way that is both enjoyable and responsible.
Brian Riegel of South Point Hemp, the brand behind UrLit, acknowledged the challenges that lie ahead in normalizing hemp products but expressed confidence in the path forward. “We know there are going to be challenges along the way to normalization,” Riegel said. “But the safeguards we, along with members of the MHTA, are employing will help ensure that hemp products are not only accepted but valued as safe and responsible alternatives in the marketplace.” Riegel’s dedication and forward-thinking approach highlight the collective effort within the hemp industry to establish these products as a respected part of the consumer landscape.
Join or Donate to the Missouri Hemp Trade Association
The time to act is now. With your support, we can ensure that innovative and responsible products like UrLit remain on the shelves in Missouri. Your contribution will help us safeguard the future of hemp beverages and protect the rights of farmers, producers, and consumers alike. Stand with us in our fight against government overreach and help secure the place of hemp in our communities. Join the Missouri Hemp Trade Association today or make a donation to keep our movement strong. Together, we can create a future where hemp products are not just accepted, but celebrated.
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